Skip to main content

Burger King has launched its own cryptocurrency in Russia called ‘WhopperCoin’


Burger King has waded into the cryptocurrency market with the launch of its own virtual coin called "WhopperCoin" in Russia.

With each purchase of the burger chain's signature Whopper sandwich, customers can receive WhopperCoin tokens via a digital wallet.

Bitcoin traders have previously gotten a lot of flak in Russia, with reports last year suggesting users could even face jail time under proposed legislation.

However Russia's First Deputy Prime Minister Igor Shuvalov has since shown support for cryptocurrencies. In an interview with Russian media organization RBC, he said: "I am a supporter, a cryptoround (sic) must exist."

How WhopperCoin would work
WhopperCoin transactions will be powered by Ethereum rival Waves' distributed ledger network. The blockchain platform allows users to issue and transfer custom blockchain tokens, and to trade them on an integrated peer-to-peer exchange.

A blockchain is essentially a ledger of transactions that cannot be tampered with or changed. Such technology has been promised to revolutionize processes from financial trades to legal "smart" contracts.

In a press announcement Friday, Waves said the tokens would be used to reward customers for each purchase of the Whopper, and eventually to buy burgers in exchange for the tokens once a customer has collected enough.

The coins can also be transferred and traded online, allowing customers to either save their rewards or sell them to new buyers.

"Now Whopper is not only burger that people in 90 different countries love – it's an investment tool as well," Ivan Shestov, head of external communications at Burger King Russia said, quoted by Waves.

"According to the forecasts, cryptocurrency will increase exponentially in value. Eating Whoppers now is a strategy for financial prosperity tomorrow."

The restaurant chain is set to release an app for the digital tokens in both the Apple Store and Google Play next month.

Interest in cryptocurrencies has exploded in recent weeks
Various investors, firms and even governments have been showing an increased interest in digital currencies.

Comments

Post a Comment

Popular posts from this blog

What is TogaCoin?

TogaCoin is here to stay for a long time because this token sale is not only about cryptocurrencies but also about other important areas of the world economy. Yes, you heard it right and we will be telling you more interesting things about this token sale right away. Unique Selling Points You will be paid during the token sale. Yes, it is true and you should think about it right away. In fact, you could end up earning up to 20% of the invested money per month. Really? Yes, it is true and you should be happy with it. Explainer video Features These guys have a lot of experience in the world of IT and they will shine with this token sale. TogaCoin's staff will work on the important field of cryptocurrency mining and even in data management. These are amazing fields that could generate a lot of money down the road. Technical Analysis Well, TogaCoin will work hard to make money via these activities: -0Electricity is a very important part of the world econom...
Post a Comment
Read more

The Bitquence Liquidity Network

CryptoCurrency is gaining popularity, however with Bitcoin very user-unfriendly mass adoption is not coming. The Bitquence Platform is aiming to replace Bitcoin with it's many disadvantages with something better. A currency for the people. More and better usability, A wallet which is universal and support several coins, like Bitcoin but also Dash and Ethereum. Please read along to get the latest information about this project which can grow very large. Collection of abnormal pockets programs, With automated sources that oversee a large number of wallets for each and every of your financial paperwork making it exhausting to do. International Cryptocurrencies lately stay on experiencing an especially noteworthy increment, impulsively reaching colossal valuations. The have an effect on at the present economic system modified the psyches of people to take after enhancements within the time of Cryptocurrency. Virtual kinds of cash and blockchain innovation are lat...
Post a Comment
Read more

GrantShares DAO launching to support ecosystem growth and grassroots initiatives

The GrantShares DAO is launching on Neo N3 to distribute funding to grassroots developers and ecosystem beneficial projects. The DAO will manage an initial treasury funded by the Neo Foundation. As the first DAO to launch on Neo N3, GrantShares is designed to provide financial support to smaller initiatives that do not currently fit the scope of Neo's existing grant programs. Voting members of the organization include COZ, AxLabs, Red4Sec, NGD Enterprise, NeoResearch, NEXT, Neo SPCC, Neo Foundation, Neo Global Development, and Neo News Today. Anyone is encouraged to submit a proposal for the members of the DAO to discuss and vote. The initial funding limit for GrantShares is $50,000 per proposal, and can be used to fund local events, dApps, developer tools, education initiatives, and more. Projects seeking larger amounts should apply for grants through one of Neo's Eco Support tracks. The DAO's smart contracts are developed and maintained by AxLabs and have already been dep...
Post a Comment
Read more